w'air is a revolutionary, 3-in-1 sustainable clothing care system that can remove stains, refresh garments between washes and even deep clean your delicates using just a fraction of the water, energy and detergent of conventional laundry.
For many people, doing the laundry is drudgery - it’s a task that many of us would prefer to avoid. Over half of respondents in a recent global study said they would consider re-wearing clothes without laundering provided that they looked and smelled fresh. Washing and tumble-drying clothes in conventional machines is also hard on the environment: doing a load every two days creates as much carbon dioxide-equivalent as flying from London to Glasgow and back with taxi rides to and from the airports. And, according to a 2017 AEG Research Study, a staggering 90 percent of the clothes we wash don't actually need to be, which results in unnecessary environmental harm and wear and tear on clothing.
w’air is a sustainable clothing care system developed with Pilot Lite’s patented hydrodynamic technology that harnesses the power of micronized water particles and detergent to effectively remove stains, dirt and bacteria, leaving fabrics fresh and fragrant. Compared to washing and drying in conventional machines, the w’air system uses 99 percent less water and up to 77 percent less detergent.
w’air supplements and, in some cases, replaces regular laundering by:
- Removing stains, dirt and odours without the need for long soaks and intense scrubbing
- Deep cleaning denim and delicates, eliminating the need for dry cleaning
- Refreshing lightly worn clothes so you can wear clothes for longer between washes
- Spot cleaning items that cannot be laundered in a machine, such as tennis shoes
The w’air hydrodynamic cleaning technology directs a highly calibrated stream of water and detergent through a patented nozzle design. The unique geometry of the water/detergent stream was developed by scientists who analyzed more than 11,000 different combinations of air, water, surfactants, pressure and nozzle angles to determine the optimum cleaning solution.
The w’air device, which includes a backing mat as well as a Starter Pack of detergent and pre-treatments, will be available from March 2021. For more information, visit www.justwairit.com