Brand Expert Remi Rasenberg joins PLV
3 July 2020
Remi Rasenberg, a brand consultant and former advertising / marketing exec at agencies such as Saatchi & Saatchi and BBH, has joined Pilot Lite Ventures as Creative and Marketing Director. During his career, he has helped launch multi-channel campaigns for some of the world’s most recognizable brands including Unilever, Diageo, Audi and Patek Philippe.
environmentlaunchbusiness-readiness wair simpleroot pulp-technology packaging europe commercialisation innovation environment sustainability launch business-readiness pulp-technology packaging simpleroot europe wair plv plv
Jonny Hewlett joins Pilot Lite
16 January 2020
Pilot Lite is delighted to announce that Jonny Hewlett has joined the team as Venture CEO for w’air - our sustainable clothing care project. Jonny brings with him a great breadth and depth of C-suite level general management, trade marketing and commercial experience at three of the strongest companies in their respective fields, P&G, Marc Jacobs (LVMH) and Diesel.
environmentfunding-collaborationscalelaunchbusiness-readiness wair europe america innovation indiegogo environment sustainability funding-collaboration scale launch business-readiness america europe wair plv plv
W’air at CES 2020!
7 January 2020
We are delighted to announce our new project – W’air: the latest in sustainable clothing care that is a revolutionary, low-impact way to clean and refresh your clothes. Visit the team at CES where they will be providing live demos of this clever new device that uses common sense science to keep you fresh whilst using less energy and water.
Case Study: Pilot Lite Ventures
Hydrodynamic technology that cleans & protects fabrics
w'air is a revolutionary, 3-in-1 sustainable fabric care system that removes stains & spills, refreshes fabrics and clothing between washes and deep cleans delicates using just a fraction of the water, energy and detergent of conventional laundry.