First OOH campaign for simply roasted crisps
16 November 2022
Simply Roasted, the award-winning ‘Better For You’ crisps range, has launched its first ever Out of Home advertising campaign this week, including billboard-sized bags of crisps for all to see until 21st November.
Pilot Lite CEO Tapped for FFT Advisory Board
9 November 2022
Mike Anstey, Pilot Lite CEO and Co-Founder, is helping to shape the next Future Food-Tech Summit, an event that has become a global hub connecting 1,600 international food brands, ingredient providers, investors, start-ups and technology leaders.
The Simple Root: Award-Winning & Now Online
2 November 2022
The Simple Root, the global, veggie-first, plant-based food brand backed by Pilot Lite and the McCain Food Company, is winning accolades and selling online.
New w'air B2B website goes live
17 October 2022
Coinciding with pan-European roll-out and expansion across multiple sectors, a dedicated B2B website has been officially launched to showcase how w'air can add a new dimension to businesses, saving valuable time and money and enabling bulk orders at the push of a button.
simply roasted crisps now at Waitrose
26 September 2022
Excited to be able to share the news that our Simply Roasted crisps have now launched its core range into Waitrose and Ocado giving the brand its first nationwide supermarket presence. It directly reflects the demand in the impulse snacking category - notably for non-HFSS products.
The Simple Root wins GOLD award
23 September 2022
Last week, The Simple Root™ proudly won GOLD for the Innovation Challenge Award at the Casual Dining Show held in London for its now infamous Truffle & Ch**se Style Sauce. True testament to all the hard work put in by the team over the last 12 months. Congratulations!
w'air teams up with Johnsons in the UK
5 September 2022
Following successful trials earlier this year, Johnson Cleaners UK, part of the Timpson family, is partnering with w’air to offer trainer cleaning in selected stores across parts of the UK to open up a new customer base as well as provide an additional and relevant service to existing customers.
Future Food-Tech London coming soon
21 July 2022
We're delighted to be an official partner at Future Food-Tech in London this September. As well as a speaker slot by our very own CEO and FFT Advisory Board Member, Mike Anstey, we'll be joined by hundreds of food brand executives, investors and entrepreneurs from around the world. Join us if you can!
The Simple Root launches in the US
28 June 2022
The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.
Introducing the Pulpex Home
5 June 2022
Today, amongst other things, we celebrate World Environment Day.
To mark the occasion, Pulpex has released a short film together with its corporate partners envisioning a not-too-distant future where everyday household products will be readily available in paper packaging.
w'air partners with The Cobblers, USA
23 May 2022
This month, w'air confirmed the announcement that it is partnering with the amazing team The Cobblers Kicks who pride themselves in 'shoe rescue'.
The partnership enables the device to be sold online in the USA as 'the ultimate sneaker cleaning machine'.