Pulpex Completes Successful Series C Funding
4 July 2023
Pulpex, a Pilot Lite-backed business, announced a successful investment round enabling the company to deliver a world-first, commercial-scale production line to produce genuine paper bottles made of 90%+ sustainably sourced fibre.
The Simple Root's Vegan Cheese Tops Nanny Bill's Burger
15 May 2023
London's famous burger chain Nanny Bill's is featuring plant-based sliced cheese from The Simple Root on one of its seasonal plant-based burgers this summer.
CEO Mike Anstey Addresses Open Innovation at FFT
4 April 2023
Pilot Lite sponsored another Future Food-Tech (FFT) event in San Francisco. The conference in San Francisco was the biggest FFT event to date, with more than 1,600 delegates in attendance.
The Simple Root Branches Out to Plant-Based Cheese
17 January 2023
The Simple Root (TSR) UK has expanded its plant-based food line with a range of veggie-based cheese alternatives.
Simply Roasted is Quite Simply Smashing It
12 January 2023
It's not easy for a new crisp to take its category--and indeed, all of snacking--by storm, but by all accounts, simply roasted crisps smashed it out of the park in its first year in the market.
First OOH campaign for simply roasted crisps
16 November 2022
Simply Roasted, the award-winning ‘Better For You’ crisps range, has launched its first ever Out of Home advertising campaign this week, including billboard-sized bags of crisps for all to see until 21st November.
Pilot Lite CEO Tapped for FFT Advisory Board
9 November 2022
Mike Anstey, Pilot Lite CEO and Co-Founder, is helping to shape the next Future Food-Tech Summit, an event that has become a global hub connecting 1,600 international food brands, ingredient providers, investors, start-ups and technology leaders.
The Simple Root: Award-Winning & Now Online
2 November 2022
The Simple Root, the global, veggie-first, plant-based food brand backed by Pilot Lite and the McCain Food Company, is winning accolades and selling online.
New w'air B2B website goes live
17 October 2022
Coinciding with pan-European roll-out and expansion across multiple sectors, a dedicated B2B website has been officially launched to showcase how w'air can add a new dimension to businesses, saving valuable time and money and enabling bulk orders at the push of a button.
simply roasted crisps now at Waitrose
26 September 2022
Excited to be able to share the news that our Simply Roasted crisps have now launched its core range into Waitrose and Ocado giving the brand its first nationwide supermarket presence. It directly reflects the demand in the impulse snacking category - notably for non-HFSS products.
The Simple Root wins GOLD award
23 September 2022
Last week, The Simple Root™ proudly won GOLD for the Innovation Challenge Award at the Casual Dining Show held in London for its now infamous Truffle & Ch**se Style Sauce. True testament to all the hard work put in by the team over the last 12 months. Congratulations!
w'air teams up with Johnsons in the UK
5 September 2022
Following successful trials earlier this year, Johnson Cleaners UK, part of the Timpson family, is partnering with w’air to offer trainer cleaning in selected stores across parts of the UK to open up a new customer base as well as provide an additional and relevant service to existing customers.