Top Packaging Innovations of 2020

11 January 2021
Top Packaging Innovations of 2020

As the article below says, it's been a particularly tough year, but we are delighted to read that Pulpex, our sustainable packaging collaboration announced last Summer, has been listed as #1 in Packaging Strategies magazine.


"When it comes to packaging, design options are endless with various material choices, substrates and graphics. Sustainability is a top concern of consumers and packagers alike, as is new designs, when warranted, for ecommerce shipping. Some of the products on-shelf last year in new packaging caught our eyes.

We have brought together the Packaging Group editors from this magazine and Brand Packaging, as well as Flexible Packaging magazine to choose the top designs in our industry. There were so many new packages on-shelf, despite the rough year, and it’s with great pleasure that we announce our Top 10 innovations from 2020. You will find each has a winning design along with packaging materials to match — a win-win for consumers.


1. Johnnie Walker Black Label in Paper Bottle

In July, Diageo created the world's first 100% plastic-free paper-based spirits bottle for its Johnnie Walker Black label. Diageo partnered with Pilot Lite to launch a new sustainable packaging technology company, Pulpex.

Pulpex Limited developed the first-of-its-kind scalable paper-based bottle designed to be 100% plastic free and expected to be fully recyclable. The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams.

Pulpex Limited has established a partner consortium of world leading FMCG companies in non-competing categories including Unilever and PepsiCo, with further partners expected to be announced soon. The consortium partners are each expecting to launch their own branded paper bottles, based on this design and technology, in 2021."


To read the full article and to see who else made the shortlist, click here