Struggling to launch new products fast enough due to limited bandwidth and/or capital internally?
We can help increase market penetration of existing product through new channels, not fulfilled by current distribution.
The client challenge
We were tasked with a pilot/test market launch and the associated commercialisation of an established F&B brand’s affordable nutritional range (which included oat-based soaps, chocolate drinks, snack bars and biscuits) into new geographies, in this case Nairobi and Mombasa, as proof of concept for Kenya and the wider African market.
We completed the pre‐launch validation, business readiness planning and managed the entire launch including international sourcing, in market logistics, marketing, regulatory requirements and distribution — into market within one month — resulting in faster than expected results. With 33% more product sales than planned at the end of the test period, we provided de-risked commercial proof of concept for scale. The client took the project back in house and plans for the continued multi-country expansion is underway using additional Pilot Lite commercialisation support.