Simply Roasted is Quite Simply Smashing It
12 January 2023
It's not easy for a new crisp to take its category--and indeed, all of snacking--by storm, but by all accounts, simply roasted crisps smashed it out of the park in its first year in the market.
food-bev cpg futurefoodtech commercialisation innovation futurefoodtech
Pilot Lite CEO Tapped for FFT Advisory Board
9 November 2022
Mike Anstey, Pilot Lite CEO and Co-Founder, is helping to shape the next Future Food-Tech Summit, an event that has become a global hub connecting 1,600 international food brands, ingredient providers, investors, start-ups and technology leaders.
food-bev cpg market-expansion futurefoodtech commercialisation innovation futurefoodtech
simply roasted crisps now at Waitrose
26 September 2022
Excited to be able to share the news that our Simply Roasted crisps have now launched its core range into Waitrose and Ocado giving the brand its first nationwide supermarket presence. It directly reflects the demand in the impulse snacking category - notably for non-HFSS products.