#commercialisation

News

Brand Expert Remi Rasenberg joins PLV

Brand Expert Remi Rasenberg joins PLV

3 July 2020

Remi Rasenberg, a brand consultant and former advertising / marketing exec at agencies such as Saatchi & Saatchi and BBH, has joined Pilot Lite Ventures as Creative and Marketing Director. During his career, he has helped launch multi-channel campaigns for some of the world’s most recognizable brands including Unilever, Diageo, Audi and Patek Philippe. 

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3 Reasons to Up Your E-Commerce Game

3 Reasons to Up Your E-Commerce Game

6 July 2020

Shelter-in-place orders issued during the global Covid-19 pandemic have caused a major shift in consumer purchasing behavior: as hospitality/food service and brick-and-mortar retail sales came to standstill, online purchases surged. Although it remains to be seen what will happen post-Covid, we know for certain is that ecommerce is a channel all corporates should be closely looking at—here are 3 reasons why.

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Managing your external supply for innovation

Managing your external supply for innovation

14 February 2020

According to McKinsey, to acclerate innovation, more companies are turning to outsiders for help – especially their suppliers.  Getting supplier innovation to work means rethinking incentives, relationships and management. Read what they have to say here – and also make sure that if you are attending Future Food-Tech, 19-20 March in San Francisco, that you hear what our CEO Mike Anstey has to say about the matter in his keynote.

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