w'air extends its B2B and consumer reach
18 March 2022
Less than 9 months since its official launch, w'air now retails online with Selfridges, Amazon and Currys as well as through its own e-commerce site justwairit.com. Its B2B proposition across multiple verticals is gaining momentum too.
Pilot Lite CEO to speak at IFE
28 February 2022
Mike Anstey, Pilot Lite CEO, has been tapped to speak at the International Food & Drink Manufacturers event in London. He and his co-panelists will address the topic 'Buy or build? Where next for NPD innovation?' on Weds 23 March at 11:15 GMT.
New CCO coincides with Booths listing
7 February 2022
February gets off to a strong start for Simply Roasted with the announcement of Rhys Harvey as its Chief Commercial Officer. The news comes as high-end supermarket Booths debuts the range of 'better for you' crisps across all 27 of its retail stores.
Case Study: Pilot Lite Group
Expert Oral Therapy at Home
Pilot Lite has harnessed a pioneering, disruptive and patented hydrodynamic technology from one of the leading global Corporates in Oral Care to develop an advanced water flosser that is twice as effective at removing plaque.
Case Study: Pilot Lite Ventures
The world's first eco-friendly, handheld fabric care device
w'air is a revolutionary and versatile fabric care system that spot cleans, deep cleans & refreshes anything from sneakers and sofas to clothing and carpets using just a fraction of the water, energy and detergent of conventional methods.