#sustainability
News
Can Fashion Ever Be Truly Sustainable?
22 January 2021
Care for it better. Wear it longer. Why your attitude to clothing can make fashion truly sustainable.
Find out more in this thought-provoking article by PLV Venture Lead and w'air CEO, Jonny Hewlett.
Brand Expert Remi Rasenberg joins PLV
3 July 2020
Remi Rasenberg, a brand consultant and former advertising / marketing exec at agencies such as Saatchi & Saatchi and BBH, has joined Pilot Lite Ventures as Creative and Marketing Director. During his career, he has helped launch multi-channel campaigns for some of the world’s most recognizable brands including Unilever, Diageo, Audi and Patek Philippe.
environmentlaunchbusiness-readiness wair simpleroot pulp-technology packaging europe commercialisation innovation environment sustainability launch business-readiness pulp-technology packaging simpleroot europe wair plv plv
Jonny Hewlett joins Pilot Lite
16 January 2020
Pilot Lite is delighted to announce that Jonny Hewlett has joined the team as Venture CEO for w’air - our sustainable clothing care project. Jonny brings with him a great breadth and depth of C-suite level general management, trade marketing and commercial experience at three of the strongest companies in their respective fields, P&G, Marc Jacobs (LVMH) and Diesel.
environmentfunding-collaborationscalelaunchbusiness-readiness wair europe america innovation indiegogo environment sustainability funding-collaboration scale launch business-readiness america europe wair plv plv
Case Studies
Case Study: Pilot Lite Capital
Re-imagining Laundry
w'air is a revolutionary, 3-in-1 sustainable clothing care system that can remove stains, refresh garments between washes and even deep clean your delicates using just a fraction of the water, energy and detergent of conventional laundry.
environmentlaunch wair europe africa asia america innovation environment sustainability launch america asia africa europe wair plc plv plv plc
