Plastics need no longer become waste
15 July 2020
PepsiCo's ambitious dream of a world "where plastics need no longer become waste," is one step closer to becoming reality with the creation of the first fully-recyclable PET-free paperbottle made from sustainably sourced pulp.
Diageo & Pilot Lite launch Pulpex
13 July 2020
Diageo, makers of Johnnie Walker, Smirnoff and Guinness, has today announced a new partnership with Pilot Lite that has created the world’s first ever 100% PET free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world’s number one Scotch Whisky, in early 2021.
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Brand Expert Remi Rasenberg joins PLV
3 July 2020
Remi Rasenberg, a brand consultant and former advertising / marketing exec at agencies such as Saatchi & Saatchi and BBH, has joined Pilot Lite Ventures as Creative and Marketing Director. During his career, he has helped launch multi-channel campaigns for some of the world’s most recognizable brands including Unilever, Diageo, Audi and Patek Philippe.
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