Brand Expert Remi Rasenberg joins PLV
3 July 2020
Remi Rasenberg, a brand consultant and former advertising / marketing exec at agencies such as Saatchi & Saatchi and BBH, has joined Pilot Lite Ventures as Creative and Marketing Director. During his career, he has helped launch multi-channel campaigns for some of the world’s most recognizable brands including Unilever, Diageo, Audi and Patek Philippe.
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3 Reasons to Up Your E-Commerce Game
6 July 2020
Shelter-in-place orders issued during the global Covid-19 pandemic have caused a major shift in consumer purchasing behavior: as hospitality/food service and brick-and-mortar retail sales came to standstill, online purchases surged. Although it remains to be seen what will happen post-Covid, we know for certain is that ecommerce is a channel all corporates should be closely looking at - here are 3 reasons why.
business-readinesslaunchscale e-commerce food-bev market-expansion e-commerce commercialisation innovation scale launch business-readiness plv plv
Jonny Hewlett joins Pilot Lite
16 January 2020
Pilot Lite is delighted to announce that Jonny Hewlett has joined the team as Venture CEO for w’air - our sustainable clothing care project. Jonny brings with him a great breadth and depth of C-suite level general management, trade marketing and commercial experience at three of the strongest companies in their respective fields, P&G, Marc Jacobs (LVMH) and Diesel.
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Case Study: Pilot Lite Group
Expert Oral Therapy at Home
Pilot Lite has harnessed a pioneering, disruptive and patented hydrodynamic technology from one of the leading global Corporates in Oral Care to develop an advanced water flosser that is twice as effective at removing plaque.
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Case Study: Pilot Lite Ventures
The world's first eco-friendly, handheld fabric care device
w'air is a revolutionary and versatile fabric care system that spot cleans, deep cleans & refreshes anything from sneakers and sofas to clothing and carpets using just a fraction of the water, energy and detergent of conventional methods.
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