Beyond the Barrel - Pulpex & Johnnie Walker
26 April 2022
Delighted to share a wonderful film produced as part of the GREAT Britain & Northern Ireland campaign showcasing Johnnie Walker and its new Pulpex packaging in the context of Diageo's wider 2030 sustainability goals.
As the GREAT Campaign says, "Refreshing Scotland’s whisky tradition doesn’t necessarily mean changing the drink – it could also mean changing up the processes around making it, from grain-to-glass. Johnnie Walker is bringing this spirited approach to its sustainability efforts, from a wood-pulp prototype whisky bottle to its award-winning home in the heart of Edinburgh."